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Dissolving a Brand’s Persona to Reveal its Authentic Essence
Call it the marketing of the self. Humans, of course, are… A good bit of our youthful psychic energy is spent trying to look better than we really think we are. In societies modern and primitive this timeless ritual plays a crucial role in perpetuating the species. Randy males compete with each other to wrest away the affections of comely lasses who are just as much consumed with marketing themselves.
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