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From Hucksterism to Healing
(This post first appeared here on June 18, 2004) When I first introduce an audience to the idea that marketing is morphing from hucksterism to healing, I often see in some people’s faces their suspicion that I’m preaching from some New Age gospel. Most of those faces relax to reflect greater openess to my claims after I display logos of a few companies that have taken on the role of…
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